Email Marketing Specialist Job at Edelbrock Group, Olive Branch, MS

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  • Edelbrock Group
  • Olive Branch, MS

Job Description

This role involves creating compelling email content with a consistent tone and style, scheduling, managing subscriber lists, analyzing performance metrics, and implementing strategies to improve email deliverability and ROI. The ideal candidate has a strong understanding of email marketing platforms, audience segmentation, and automation tools, as well as expertise in A/B testing and compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).

Essential Role And Responsibilities

  • Manage and grow subscriber lists, ensuring proper segmentation and personalization
  • Design and implement direct email marketing campaigns, including newsletters, promotional emails, drip and flow campaigns
  • Development of a personalization and segmentation strategy.
  • Write, edit, and proofread emails for clarity, grammar, and spelling
  • Ensure mobile-friendly email templates
  • Ensure proper list hygiene and purge all inactive subscribers
  • Upgrade our email templates using graphics, personalization, and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email segmentation for lead generation and personalization
  • Analyze campaign performance by monitoring email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights for optimization and suggest improvements
  • Conduct A/B testing to improve email performance.
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails are compliant with email marketing regulations

Required Skills

  • Proven experience with Klaviyo or other email marketing software platforms is a must
  • Familiarity with analytical and database tools to create, track, and analyze the performance of marketing campaigns, generating reports to report on current and future strategies
  • Strong knowledge of audience segmentation, automation, and personalization techniques.
  • Experience with Adobe Creative Cloud and other design software to create engaging visuals
  • Experience with HTML is a plus
  • Proficiency in marketing automation and AI technology is a plus
  • Knowledge of SEO/SEM and Google Analytics
  • Excellent written communication and copywriting skills
  • Ability to shoot and edit photographs to support content
  • Strong project management skills
  • Ability to work under tight deadlines, problem-solve, and troubleshoot

Basic Qualifications

  • Degree in Marketing, Communications, or a relevant field
  • Minimum 5+ years' experience in an email marketing position
  • Experience with Klaviyo or other email marketing platforms
  • Experience with Adobe Creative Cloud
  • Experience with MS Office

Job Tags

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