Job Description

Full-time, On-site Position. 

We are seeking an Email Marketing Specialist to join our client's digital team. The ideal candidate will be adept at blending creativity with data-driven strategies to develop, implement, and optimize email campaigns that drive engagement and conversions.

Key Responsibilities:

• Design and execute targeted email marketing campaigns using advanced personalization techniques and AI-powered tools.
• Develop and maintain mobile-responsive email templates with interactive elements.
• Implement complex automation workflows and map customer journeys across multiple touchpoints.
• Conduct A/B testing and use data analytics to optimize campaign performance continuously.
• Ensure email deliverability and maintain high sender reputation through proper authentication protocols.
• Integrate email strategies with other digital marketing channels for a cohesive customer experience.
• Monitor and report on key performance metrics, including ROI and revenue generated from email campaigns.
• Stay current with emerging email technologies and industry trends.  

Qualifications:

• Proven experience in creating and optimizing email marketing campaigns.
• Proficiency in HTML, CSS, and familiarity with AMP for email.
• Expert-level knowledge of marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud).
• Strong data analysis skills with experience in advanced segmentation techniques.
• Familiarity with AI and machine learning applications in email marketing.
• Experience with email authentication protocols and deliverability best practices.
• Knowledge of privacy regulations (GDPR, CAN-SPAM) and email marketing compliance.
• Excellent copywriting skills with an emphasis on creating personalized, engaging content.
• Strong project management abilities and capacity to work under tight deadlines.
• Experience with predictive analytics and behavioral targeting is a plus.
• Familiarity with voice-activated email technology is a plus.
• Knowledge of cross-channel attribution modeling is a plus.
• Experience optimizing email campaigns for ecommerce is a plus.
  

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