Job Description

Job Description:

JOB SUMMARY
We are seeking a charismatic and knowledgeable Wine Sales Specialist to provide exceptional guest experiences while driving wine sales and club memberships. This role is responsible for guiding guests through engaging tastings, deepening their understanding of our wines, and fostering lasting relationships. The ideal candidate is passionate about Napa Valley wines, excels at storytelling, and naturally inspires guests to explore and invest in our portfolio.

ESSENTIAL JOB RESPONSIBILITIES
•  Lead engaging and educational wine tastings, sharing the history, winemaking techniques, and unique characteristics of our wines in a way that enhances guests' appreciation.
•  Provide personalized recommendations on wine selections, food pairings, cellaring potential, and optimal serving techniques.
•  Cultivate strong relationships with guests, creating memorable experiences that encourage repeat visits, purchases, and wine club memberships.
•  Guide guests toward selecting wines and club memberships that suit their preferences while ensuring a seamless and enjoyable purchasing experience.
•  Manage private tastings and special events, tailoring experiences to individual guests and groups while ensuring an elevated level of service.
•  Process transactions, oversee shipping logistics, and maintain accurate customer records to enhance post-visit engagement and retention.
•  Conduct proactive outreach to foster ongoing relationships and drive direct-to-consumer sales.
•  Maintain an inviting and well-organized tasting room environment, ensuring seamless daily operations and presentation.
•  Collaborate with marketing, events, and hospitality teams to enhance the overall guest experience and refine sales strategies.
•  Build relationships with local hospitality partners, including hotels, wineries, and tour operators, to drive guest referrals and brand awareness.
•  Stay current on industry trends, continuously refining your wine knowledge and guest engagement approach to deliver best-in-class experiences.

REQUIRED QUALIFICATIONS
•  Strong knowledge of Napa Valley wines, viticulture, and winemaking processes.
•  Experience in wine education, hospitality, or customer service, preferably in a tasting room or winery setting.
•  A natural ability to engage guests and create meaningful connections through storytelling and education.
•  Sales acumen with a guest-first approach to guiding purchases and club sign-ups.
•  Excellent communication and interpersonal skills.
•  Proficiency with CRM and POS systems, preferably Shopify.
•  Flexibility to work weekends, holidays, and occasional evenings for special events.
•  Wine certifications (WSET, Court of Master Sommeliers, or equivalent) are a plus.
•  Must be at least 21 years old and able to lift up to 40 lbs.

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Job Tags

Holiday work, Full time, Local area, Weekend work, Afternoon shift,

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